The business was significantly under-invested leading to productivity issues and variability in costs. Assisted the CEO with hands-on role to automate packaging lines, gain control of international distribution, adopt a premium branded approach, reinvigorate the sales approach, optimise pricing and establish financial controlling systems. The company became the second largest player in its market, more than doubling profits.
Situation
Underperforming, succession issue and partnership with CEO
Business
Producer (farming) and distributor of agricultural products